The Big Plastic Count 2023

I copy edited and designed a ground-breaking report revealing the results of The Big Plastic Count, using data visualisation to bring the story to life.

A quarter of a million people took part in The Big Plastic Count, tallying over 6 million pieces of plastic household waste in just a week. After crunching the data, Greenpeace found that only 12% of that waste is likely to be recycled in the UK, with the rest being buried in landfill, incinerated or shipped abroad for other people to deal with.

As part of this campaign, I also designed a suite of materials for two events at the Houses of Parliament and a range of educational materials for teachers that helped schools all over the UK take part. All designs were based on an existing style guide.

You can read the report in full here.