Sustainable Fishing Campaign

I art directed award-winning illustrator Noma Bar to develop artwork for Greenpeace UK’s sustainable fishing campaign.

Noma’s distinctive illustrative style allowed us to tell the story of industrial vs. small scale fishing using negative space and duality.

The campaign was enormously successful, with the issue being included in every political party election manifesto in 2015, 75,000 signatures sent to DEFRA, 3,000 letters to Environment Minister George Eustice and 120 MPs signing up to become 'Coastal Champions'.

The illustration was featured in Stuart Tolley's book 'The New Simplicity in Graphic Design'.