Offshore Wind Campaign

I worked with Mother to develop an advertising campaign that took over Westminster tube station and was placed in The Times.

The campaign was designed to persuade Conservative ministers that offshore wind should be at the centre of a new energy strategy for the UK from 2020 onwards. 

The campaign was backed by a powerful coalition of companies and NGOs, including Siemens and WWF. It was launched in Westminster tube station by Peter Capaldi and achieved widespread mainstream media coverage. Later, Emma Thompson joined the campaign, visiting an offshore wind farm and shooting a film that I directed. 

Since launch, the government announced it was allocating an additional £550 million of funding to the offshore wind industry.