Inclusive Growth Network

I designed a suite of illustrations and a report for the Inclusive Growth Network.

Culture and creative industries have significant economic heft, contributing £160bn to the economy with 3.2 million jobs. The UK’s status as one of the top 5 exporters of creative services globally is central to its position on the world stage.

Beyond this, culture plays a vital role in our day-to-day lives, shaping who we are as individuals and communities, and contributing to our wellbeing and pride in place.

Yet culture has historically been overlooked as an economic asset for the UK, not least because it can be difficult to measure and quantify its value. The report explores what local and combined authorities can do to harness culture as a key asset for growth, including how to ensure this is done in a fair and equitable way.

The illustrations needed to be dynamic and exciting – exhibiting the vibrant potential of UK culture – whilst adhering to IGN’s branding.