HSBC Deforestation Campaign

I designed the creative identity for a campaign to stop HSBC from funding destructive palm oil companies, including the logo and all of the print and digital assets.

This required me to really get inside HSBC's brand and to learn their visual language in order to disrupt their marketing as much as possible. The creatives I developed were used by Greenpeace offices around the world.

The campaign was a huge success and after 3 weeks, HSBC announced that they would strengthen their deforestation policy and stop funding palm oil companies involved in deforestation.