Build Back Better Branding

I designed the branding for Build Back Better, the campaign for a coronavirus recovery plan that puts people, not profits, first.

The campaign was formed by a coalition of NGOs who needed to be consulted during the creative process. I devised the concept and delivered all of the assets, including the website copy and design, in just two weeks.

One of the key objectives of the brief was to create an icon that could be recreated by anyone. It was later drawn onto placards, pavements and even used to decorate cakes.