Bring Back Refill

I was commissioned by the Story Of Stuff Project to devise a creative concept for their new Coca-Cola campaign, Bring Back Refill.

I delivered a suite of illustrations, social media graphics and a 50-page campaign report.

The concept had to work for a variety of audiences, from social media users to industry experts. As such, the creative had to be adaptable; with a playful tone on social media that was parred down in the report. I was also responsible for picture research, ensuring that the concept showcased Coca-Cola’s long history of refillable bottles alongside its current affinity for single-use plastic.

You can watch a documentary about the campaign here.